MaaS: Easing in to the MaaS lifestyle


In the previous article, we talked about how Mobility-as-a-Service (MaaS) is creating a change in lifestyle, especially with the emergence of shared mobility. Shared mobility is already apparent in Malaysia today. For instance, if you have booked for a Grab before, you have successfully ventured into the world of shared mobility.

In a nutshell, shared mobility is a centralized service-based approach utilizing vehicles not only as a mode of transportation but also, as a service provider. For more on the relation between personal vehicle ownership and shared mobility – click here.

While extensive research and development (R&D) efforts are being expedited to enhance the implementation of MaaS-related technologies, new challenges are being faced as new technologies are continuously developed.

To ensure smooth transition towards shared mobility, a few factors will need to be considered as they are crucial in making any cities around the world compliant to shared mobility.


Some of these aspects are:


An overhaul in infrastructure

Picture source: www.mdpi.com


A successful implementation of MaaS also means a connected, smart, and intelligent infrastructure system. Every city, every town and every district must be seamlessly accessible through a public transportation system.

The advent of Big Data Analytics (BDA) has also helped to drive more connected, intelligent, and data-driven solutions across cities. This is particularly important for the implementation of MaaS-related products and services, which enables users to conveniently use different modes of transport in a single journey, also known as multimodal transportation.

In future developments, infrastructures will need to be communication-friendly to allow full utilisation of Artificial Intelligence (AI), automation and Internet of Things (IoT) to create a fully integrated system.


Using data as a tool

Picture source: www.lofrano.com.br

A key enabler to MaaS implementation is the utilisation of meaningful data which are extremely useful for short and long-term planning decisions. BDA can also be leveraged to provide responsive services through real-time data acquisition such as traffic conditions, time of day, and weather conditions – making concepts such as multimodal transportation a reality.

This is where a pool of data experts and high-performance computing systems are required to successfully analyse the huge chunks of data that is collected.


Collaboration towards success

In an article by Dato’ Madani, he said, “Automotive vendors will have to consider mobility vendorship, with products that are not sold only to car manufacturers but also to the manufacturers of different modes of transportation”.

Such effective collaboration should be promoted as the implementation of MaaS relies on cross-sectoral, multi-industrial partnerships to ensure endless possibilities across various sectors. OEMs and automotive companies are already working towards developing new business strategies with significant investment in technology and innovative business models to future-proof their existence.

MARii, together with Universiti Kebangsaan Malaysia (UKM) are already in works to accelerate the implementation of MaaS through the Smart Data initiative – focusing on utilising AI, BDA, and IoT to allow applications in the areas of sensor fusion, deep learning, machine learning, including other relevant areas.

Ensuring continuity through human capital/business development programmes

The partnership between various parties can be leveraged to develop highly effective programmes in order to continuously produce Industry 4.0-compliant talents and businesses. This allows the localisation of advanced technologies, enabling local talents to develop these technologies in-house.

MARii, together with the government, industry players and organisations have developed a few programmes and platforms for young talents and businesses to digitalise their operations – a core requirement in the implemented of MaaS as it operates on-the-cloud.

One example is the “MARii MaaS Scale Up Programme” – dedicated to facilitating the adoption of MaaS-related technologies and services into the domestic mobility industry to enhance the e-commerce ecosystem.

To ease the shift towards MaaS, MARii also launched the MARii Industry4WRD Technology Platform (MITP), a one-stop management solution for Industry 4.0 implementation. MITP is a platform which utilises key data to offer production planning, resource management, performance analysis, and quality management through a cloud-based solution. This enables business owners to better understand one’s business operations while continuously optimizing productivity through the tracking and gathering of data in real-time.


The development of Next Generation Vehicles (NxGVs) combined with the ever-increasing popularity shared mobility propelled the automotive industry towards a future of connected mobility. Coupled with the use of on-demand, subscription-based services, it is this structural shift, from traditional mobility to shared mobility or MaaS, that will enable the development of Smart Cities – in other words, Smart Living.

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E-mail: info@marii.my

Tel: (+60) 03-8318 7742

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