Local car manufacturer Perodua, launched its first sustainable blueprint called the Perodua Smart Build to propel the company and the local automotive industry towards greater globalisation. Also known as Transformation 3.0, the blueprint covers nearly the entire Malaysian automotive ecosystem, including dealers and suppliers.
“Perodua Smart Build is an evolution of what Perodua and the Malaysian automotive industry were originally set up to do: to create a sustainable and robust automotive ecosystem.”, Perodua President and Chief Executive Officer, Dato’ Zainal Abidin said.
Dato’ Zainal also said that the Perodua Smart Build is designed to help the company and the entirety of Malaysia’s automotive ecosystem to reap the benefits of the National Automotive Policy (NAP) by making the industry more competitive and progressive.
Dato’ Zainal explained that under Perodua’s third initiative towards globalisation, the company is synchronising its efforts with its business partners to bridge the gap in quality, cost, and delivery within the automotive ecosystem.
This also includes finding opportunities to utilise Perodua’s existing talents and expertise beyond Malaysia. According to the CEO, this can already be witnessed as Perodua’s talents are now involved in the designing of various Daihatsu models in Japan as part of Perodua’s effort to export local expertise abroad.
Several Malaysian suppliers will also benefit from Perodua Smart Build. While some are already part of Daihatsu’s global supply chain the company is working closely with the Ministry of International Trade and Industry (MITI) to provide an avenue for more local suppliers to follow suit.
“We are also focusing more on developing our dealers, including strengthening their operations and guiding them towards the adoption of global best practices to further improve customer satisfaction.”, Dato Zainal said.
He added, “Where products are concerned, our future offerings will better reflect contemporary trends without compromising our fundamentals – space, practicality, quality, dependability, fuel efficiency and unparalleled value.”.
Perodua Smart Build prioritises full product development by the company and its suppliers, the establishment of a first-class working culture and first-class thinking that will be able to contribute to the nation.
“Perodua Smart Build’s launch does not mean that we have reached the full potential of these components; rather, it marks the start of Perodua and its partners’ journey towards a higher level of competitiveness. Perodua Smart Build will be accomplished with the help of our shareholder, technology and technical partner Daihatsu Motor Company of Japan; and the Malaysian government who had the foresight to create this ecosystem for the benefit of the country.”, he said.
Perodua began its first transformation phase in 2011 with the announcement that it will stop defect outflow, set up Perodua Global Manufacturing Sdn. Bhd., change Perodua’s mindset to be quality conscious and that it will build the Energy-Efficient Vehicle (EEV) ecosystem – Perodua hit the one million milestone in November 2020.
“Transformation 2.0 was to focus on customer satisfaction, organisational development and the fostering of unity within the entire Perodua Group of Companies. Now, we are at the third phase of transformation to ‘build’ a sustainable future for both Perodua and its partners to a point where we will be able to find our own niche in the automotive industry.”.