PROTON enters Kenyan market, exporting 30 units of Proton Saga


PROTON has now ventured into the Kenyan market when it shipped 30 units of the Proton Saga as CKD (Completely Knocked Down) kits. The assembly process will be managed by Simba Corporation (Simba), a diversified conglomerate in the automotive industry.

“While strengthening PROTON’s domestic position is critical to truly be acknowledged as an international car maker, we need to see our products in places as diverse as Bangkok, Islamabad, Cairo and now, Nairobi. On a national level, this will also increase the value of trade between Malaysia and Kenya and help to contribute to the creation of jobs in Kenya’s automotive industry,” said Dato’ Radzaif Mohamed, Deputy Chief Executive Officer, PROTON.

PROTON’s decision to export the cars as CKDs was made following close consultation with Simba. Aside from attracting lower taxes by being locally assembled, CKD units will help spur development in Kenya’s automotive manufacturing industry.


“Malaysia and Kenya share many similarities, from a colonial past to our efforts in developing our nations. PROTON’s entry into the country is not just as an entry in to a market of 51 million people but it is also a gateway to a potential market of 1.3 billion inhabiting the African continent. Therefore, I am hopeful this will be just the start of more trade between our two nations,” said His Excellency Mr. Francis N. Muhoro,. Kenyan High Commissioner for Malaysia

During his address, Mr Muhoro also explained how Kenya has a Look East policy and his wish was for more Malaysian companies like PROTON to discover the investment opportunities in Kenya.

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