The first official photos of PROTON’s face lifted B-segment family sedan, Proton Persona, have been released.
Set to be launched in 2019 the Persona will be going through an extensive exterior refresh since the commencement of the collaboration with Geely in 2017.
The intelligent family car
The Proton Persona will be equipped with a colour touch screen for access to connectivity options as well as voice command functions.
A development of the system used on the Proton X70 and developed by PROTON and ECARX, the Persona will be the first B-segment family sedan to offer such an advanced system to Malaysian car buyers shopping for a new car in its price range.
Revamped exterior design
The new exterior lines portray an image of intelligent connectivity coupled with elegant aesthetics with subtle updates, which makes the Persona stand out from its previous iteration.
It also carries PROTON’s new family design elements that will be present on all future models to visually link them together.
At the front, the Persona is the recipient of a new outer grille whose shape is inspired by the “Ethereal Bow” that debuted on the Proton X70. The radiator grille meanwhile incorporates the “Infinite Weave” pattern sculpted into its design and sits on top of a redesigned front bumper.
New LED daytime running lamps (DRL) are housed over a honeycomb mesh backing while a new bumper lower garnish ties together the new design elements of the front bumper and frames the lower air intake.
Move to the rear and the most noticeable change are the PROTON name spelled out on the trunk lid garnish and the removal of the brand logo, an element that is familiar with the Proton X70. A new bumper lower garnish enhances the rear visual identity while a slimmer spoiler adds a sporty touch.
Finally, the Persona name badge receives a new typeface in keeping with the overall exterior styling theme. A new 15-inch aluminium wheel design and a shark fin antenna provide the final exterior styling touches.
More information on the infotainment system and the technical specifications of the Proton Persona will be released closer to the launch date.